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[reader] The future of personalization–and how to get ready for it | McKinsey

The future of personalization--and how to get ready for it | McKinseyThe future of personalization--and how to get ready for it | McKinsey two very interesting concepts in this short read from McK. analytics translators - talks to the issue of data literacy, or rather the lack of it. huge, huge, huge issue in the … Continue reading [reader] The future of personalization–and how to get ready for it | McKinsey

[reader] New Study Shows Major Disconnect Between Companies And Customers – Bodine & Co.

New Study Shows Major Disconnect Between Companies And Customers - Bodine & Co.New Study Shows Major Disconnect Between Companies And Customers - Bodine & Co. if you are old and "weathered" in this industry you probably came across the (very) old study from Bain & Co that said that 80 percent of companies said they … Continue reading [reader] New Study Shows Major Disconnect Between Companies And Customers – Bodine & Co.

[reader] Changing Consumer Motivations & Expectations | Accenture

Changing Consumer Motivations & Expectations | AccentureChanging Consumer Motivations & Expectations | Accenture let's say that you can ignore the biased approach to surveying customers here and ignore the results that are not as dramatic as they imply in their early assertions (i know, market research and survey is an art - you'd think more … Continue reading [reader] Changing Consumer Motivations & Expectations | Accenture