Changing Consumer Motivations & Expectations | AccentureChanging Consumer Motivations & Expectations | Accenture
let’s say that you can ignore the biased approach to surveying customers here and ignore the results that are not as dramatic as they imply in their early assertions (i know, market research and survey is an art – you’d think more people would know this by now and stop using it as an “absolute certain statement” — especially when the questions and asking methods are biased towards getting what they want as an an answer… but i digress).
let’s say you are not truly convinced that they WILL actually do what they say they may in a survey (something about an unconscious bias towards being liked makes most of us answer as expected, not as the way we will act, etc.).
still – there is a very interesting trend spotted by Accenture here.
read while wearing rubber gloves and use thongs to “flip pages” if you want to avoid contact – hehe – but definitely read this about how consumers are changing, because outside of the flawed data-collection, the trend is real and well documented.