Knowledge Management and Customer Satisfaction

We all know the statistics, right?

  • most dissatisfied customers will eventually tell 9 other people about their problem
  •  only 4% of dissatisfied customers actually complain to the company
  •  satisfied customers tell 5 to 6 other people about their positive experience

and many others like it (it costs more to get a new customer than to retain an existing one, etc.)

The again, what if —

What if Knowledge Management could help you reach higher levels of customer satisfaction?

What if Knowledge Management could help you retain existing customers?

What if —

Well, I took this “what if” questions to heart and started exploring that a little bit.  In the final installment in the series sponsored by Coveo about how Knowledge Management is changing Customer Service I wrote one more post: How to leverage Knowledge Management in Customer Service to Ensure Satisfied Customers.

It is a short-ish (my standards) post exploring how you can use KM better to resolve the two perennial problems in Customer Service: knowing the products and knowing the customers.

Please go ahead and read it, and either comment there or come back here to let me know what you think.  I will also be publishing this series as an ebook later this month, and will collect all my writings on Knowledge Management to be published together at the end of the year as well (just letting you know, in case you missed some of them).

Thanks for reading.

One Reply to “Knowledge Management and Customer Satisfaction”

  1. “Knowledge is all around us and we need to leverage that as much as possible to deliver satisfaction to our customers; customer satisfaction starts with met expectations, and matching those to corporate knowledge is what service and support is all about.”

    Very well said! I really enjoyed reading your entry on Knowledge Management and how the right system can ensure customer satisfaction.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.