No, don’t worry – won’t bore you with bad pictures or slides from my trip though UK and Italy these past few days. I do have a few pictures – but they are mostly of food (especially of Italy — mamma mia!) and a few of Milan (the three tourist things you have to see while in town). If you want them, let me know; the food ones, especially, will make you wish you were here — and salivate profusely. But, I digress.
I wanted to share with you the decks I used while presenting there.
First stop, London for the Strategic Social Business Summit (#SSBS12) which was a resounding success by the feedback and attendance. I shared a brand new-ish deck (I just had to use a few slides from past lives, would’ve not be me otherwise) on how to do Customer Service using social where I shared a lot of stats from the report we did with Sword Ciboodle as well as other research I did. There is some powerful stuff in there — and irrefutable proof (as I was told by attendants) that using Twitter and Facebook for customer service is useless — and communities hold a lot of promise. The Slideshare-hosted deck is right below (if embed codes work).
I then moved to Milan, Italy (I know, the sacrifices I make for you – my loyal readers) for the Social Business Forum (in it’s fifth edition, run by Open Knowledge and managed by Emanuele Quintarelli) where there were 1,500+ registered participants. Yep, you read that right – trust me. About 1,000 of them showed on day one, around 500 on day two — as expected for most events in Europe these days (if you want to take two days in the middle of a recession go ahead, I dare you — double-dog dare you!). The content and quality of conversations was superb – best I had about Social Business in a long time. Won’t steal their thunder because Emanuele is trying to get the videos online — but trust me when I tell you that we took it to “levels unknown to humankind” (bonus points for referencing the quote in the comments – maybe something else if I can get a prize or two to the first person).
I did two presentations there, the first one on developing customer service over the next 10 years. I must confess I cheated, I used slides from the past (including a few from London the week before), but also used a different narrative that made it very interested. Got good feedback in the form of emails, tweets, and 1:1 conversations (you do know that 1:1 is not a new social network – right?). The deck for that one is below, but you may have seen most of these already in other places — que sera sera — I try my best, sometimes I need to leverage past and foreign genius to make it work.
I followed that with a panel with Mark Tamis, Frank Eliason, and Bian Salins from BT where we discussed the right way to do customer service using social. To be honest, it was unfair — two of the people who know the most about using social for customer Service versus Mark and I — we never had a chance… they minced us with their knowledge and experience — all that was left was some gerrymandering and try to deviate from their experience to my theories and soundbites — almost worked, but at the end they won, by a country mile.
All in all, it was a killer discussion and if it is somewhere in this world in video will definitely post it here.
Finally, the talk of the town — the buzz of the city — the hype of the municipality — the summary of my perspective on how to better understand and implement social business. This deck includes a new model that I introduced — will not say what it is – but think about the number three. Most people that were there know what I am saying, and when the video is up in 2-3 weeks, so will you (until then, ask me via email).
Well, that’s it. One intense week, very little sleep and far behind many other projects…but totally worth it. The level of conversations and new contacts I made were absolutely out of this world. If I met you this past week, my most sincere appreciation for your time and knowledge. Wont’ go to waste – promise.
Comments? Thoughts? Ideas? Insults (just kidding)? Praise (definitely not kidding)? Feel free posting them below.