(this is a cross-post of a short post I wrote for Ciboodle, a client, to introduce a research white paper I wrote)I recently wrote an article about what an Experience Continuum is –published at MyCustomer.com – and how organizations can go about adopting the model. It is not as simple as snapping your fingers, but …
On Communities, Cheese, and Ciboodle Launching a New Product
Intriguing title, right? Promise, there is a method to the madness... stay tuned. One of my clients (Ciboodle - officially known as Sword-Ciboodle) launched their community platform yesterday (Ciboodle Crowd). You can read more about it and watch a video here. That is the "official press-release" part of this post -- but it is also …
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Breaking Rant: Fast Company is Incredibly Stupid
I had to write this short post, I just had to... You are probably as tired as I am of seeing the tweets from people you follow (or used to follow in some cases) asking you to click their link so they can show their influence in the dumbest project since SXSW voting (I was …
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Debunking Three Myths About the Gartner Social CRM Magic Quadrant
Missed me? Come on, only been a month -- OK, promise to not go away for so long again. Scout's honor. Part of the reason I was gone so long was the Gartner Social CRM Magic Quadrant (paid subscription necessary) published last Monday. I had to work with clients on the positioning, the arguing with Gartner …
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