I am a glutton for punishment, apparently. Not only I have not learned from diving into Social CRM early on, but I am trying the same fate now with Enterprise 2.0.
If you remember, this is one of my key topics for 2010. No, we will not witness convergence between Social CRM and Enterprise 2.0 in 2010. However, the smart organizations will start their move towards it in 2010. And they will make inroads. This is a three-to-five year trend that will gain momentum between now and 2012. The road is long, and lots of changes await. The most traditional path to convergence is a two-to-three year phase just to lay the groundwork and the foundation for it.
How do I know?
Because we did it before — and we will do it again. Each time we have two “revolutionary” strategies deployed in the enterprise, seemingly in a collision course, they end up working together. Recent examples are knowledge management and content management, bricks-and-mortar commerce and ecommerce, and accounting systems and ERP. I am sure you can think of other examples from your organization.
What is my entry into the world of Enterprise 2.0? Two events:
- I am doing a panel on Convergence of SCRM and Enteprise 2.0 this coming Tuesday at 6:30 PM in Mountain View. I will have some great panelists on stage, but people like Susan Scrupski, Nenshad Bardoliwalla (added 01/11/2010), and Sameer Patel thought-leaders for enterprise applications and members of the Enterprise 2.0 Adoption Council will be in the audience as well. An excellent opportunity to chat and interact with the top minds in SCRM and Enterprise 2.0 live. If you are in the area, just come on by!
- I submitted a proposal for a session on convergence for the Enterprise 2.0 in Boston in June. I am going to lay out the idea of convergence, a roadmap, and the issues to consider while en-route. I am collaborating with Mark Tamis who has a great deal of experience in Enterprise 2.0 topics and will keep me honest. I have a favor (well, shameless plug actually) to ask you. Yes, your vote (please vote) will count for sure (please vote) and I will appreciate it (please vote) — but beyond that, could you please let me know via the comments section in that site what your thoughts are? (please vote) What should we cover? What should we leave out? Are we on the right track? (please vote) Are we way off?
The next post here will be on Wednesday, following the panel, with my impressions and notes from the event. I want to use this platform to start the discussion on Convergence and get a sense of where to go next. Does it make sense?
Where should we head next to cover Convergence? I’d love your opinions and comments…