So, tired of hearing me complain about how Loyalty does not Exist? Fighting — er, discussing it over Twitter?
Now is your turn. This is how this is going to work. I want your input, all of you. All of the people who listened and chimed in the last few posts and days over Twitter and in this blog, all of you who did not speak up but want a voice.
This is the chance to help define it.
I will post my definition at the bottom of this post (after all, it is my blog – right?) and then will open it for comments. Come on in, tell me how you would improve or changed my definition. Let us all know how your definition is way better. Tell the world what’s in your mind. You can use any tools or references you want (if you want to quote another post, please past the text here so it is easier to read instead of going back and forth between sites), and any charts or models that work for you. Just provide your input.
Ground Rules- just one: respect. You can disagree with a definition, but you cannot attack its author. We are all in this to learn – right?
Loyalty is a commitment to a product, a brand, or a service based on a rational or emotional decision – molded by their needs and demands at that time – by the customer at the time of purchase.