Loyalty Can Be Bought

Today is a loyalty-as-you-conceive-it-does-not-exist type of day. First, I read this well-written piece from Roderick Morris (@roderickmorris), where he states Operating under the idea that loyalty can be measured, monitored, and the resulting insights applied, CEM looks to create customers that make the conscious decision to purchase, not of inertia or absence of alternatives, but …