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Day: June 16, 2009

Posted on June 16, 2009

Why The Obsession With Loyalty?

Organizations have an unhealthy obsession with Customer Loyalty. Fact is, and I wrote about it before, that what we measure as loyalty is not even real loyalty. Loyalty, same as satisfaction, is a feeling, an emotion and it cannot be measured or repeated. You can point me to the countless studies done that show correlation …

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