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Day: May 12, 2009

Posted on May 12, 2009

The Two Loyalty Models Compared in a Nutshell

You are doing Loyalty the wrong way. There are two models of loyalty: emotional and intellectual. Emotional loyalty is when the customer develops feelings about doing business with you and your products,  when they absolutely "love" what you do and would not think of doing business with anyone else.  Price is not an issue and …

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