Day: May 4, 2009

You can’t have loyalty without trust. Sounds simple enough, you can repeat it, you can stand behind it – what does it mean? If you really want to build customers loyalty among your customers, forget having it as a goal.  […]

Would you like to know why your measurement program will fail before you launch it? It is not about choosing metrics, designing reports, or training business users on the proper use of DIY reporting tools – none of those would […]