Before you look away, this is not about Social CRM definitions.
Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM. I want to extend the thought a little bit with a post I have been writing for a couple of weeks now. Paul’s post gave me [...]
noHold Launches Confederated Knowledge
I know what you are thinking, that the past two posts I did on The Problem with Knowledge and How to Build a Federated Knowledge Base were interims to this announcement (I noted at the end of those posts that it was sponsored research). To a certain extent, [...]
Let me paint you a typical problem in a home office scenario: You are working at home finishing a document you need for your meeting on Monday morning, click on Print – and nothing happens. Try again, still nothing. You go through your standard “repair” techniques: turn the printer off and on, unplug the connecting [...]
On Tuesday October 6th 2009 Helpstream announced a new module for their Social CRM Product: Social Marketing. I had a briefing with Bob Warfield (CEO) and Bill Odell (VP of Marketing) to understand better what the new offer is all about, and how it moves the company closer to [...]
The metrics you are using won’t give you the results you want.
You are using metrics that don’t lead to your goals or are related to your strategy. You are either using efficiency-driven metrics (aiming to get top performance from your operations) when your goals are calling for effectiveness, or you are using old metrics [...]

