Today Attensity – an analytics and eService vendor – announced they were acquiring Biz360 – a community and social media monitoring vendor. Biz360′s main product will be relabeled Attensity 360 and be offered as part of the Attensity portfolio, pricing will be similar to what is available today. Attensity announced earlier this year a partnership [...]
Isn’t there some sense of irony that the largest analytics company in the world, with the most products and the highest scalable solutions (yeah, go ahead and tell me about better, larger, cuter companies in the comments) had not even entered the Social Media world until now? After all, we are talking about a ready-made [...]
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]

