Currently viewing the tag: "social customer"
I wrote this post before on deciding what is the problem we are trying to solve with Social X (where X represents media, CRM, Business, etc.).
Today I want to take a few moments to tackle something that is a pet peeve of mine: how to solve the problem you have identified. There [...]
Yes, I posted some more exclusive content at TheSocialCustomer. This one is “The Essence of Being a Social Business” and has bullies, cowards, value, and customers at the core of the message. Check it out!
It is certainly quite interesting to hear people discuss “The Social Business” as if it was a brand-new invention, something that we never thought of before. These are the same people that are claiming that now the customer is in control and we have to turn our businesses to them and vow in their general [...]
Part 1 – Introduction Part 2.1 – Pivot Point Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in [...]
We have been having extensive discussion on Social CRM and (as Mike Muhney puts it) the three Amigos: Sales, Marketing and Customer Service. We talked about Service extensively, and Allen Bonde (from Evoke CRM) has given us something to think about with his initial post on
Today’s issue: what to name Social CRM and where to place it within the organization.
Why does it matter? I have been writing and researching the CRM market for a while and have seen the new terms come and go, most of them leaving little in the sense of progress for the CRM industry. My [...]
I attended the opening Keynote this morning with Paul Greenberg at CRM Evolution 2009. There were some very interesting things that Paul discussed that I want to share with you and elaborate on.
First the summary of what he covered.
Started by ensuring we all understood that the Social Revolution is not new (remember epinions.com? [...]
