Currently viewing the tag: "soccrm"
Part 1 – Introduction Part 2.1 – Pivot Point Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in [...]
I came back last night from the RightNow Technologies User Group meeting (you will see another blog today about my “experience” getting here).
It was a great experience; it corroborated what I’ve been thinking lately: SCRM is not at the 101 (introductory) level as we all thought, it is actually at the remedial level.
We [...]
Cloud computing and social business enablement are more closely linked than most people realize. The success of one will likely increase the likelihood of success of the other.
First part is available here for your review.
This was supposed to be part 2.0 but an exchange in the comments section to part one convinced me that I was assuming a lot of things were known when in reality they may not be known. So, instead of 2.0 this [...]
By now you probably read all about the new partnership between Hinchcliffe & Company, Asuret, and Socialtext to form Pragmatic Enterprise 2.0. If you have not, choose from the following excellent reviews of the solution and the details.
I had to let some time go by between the latest definition controversy and this post so I could say that this is not about definitions. Those are done.
This is about how a business undertakes the road to becoming a social business while dealing with customers (fine, how does a business [...]
Instead of doing mini posts for the rest of the CRM-world related news from Oracle OpenWorld, I am going to summarize them in a few bullet points. These are the not-worthy-of-an-entire-post-yet-interesting-nevertheless-news:
Fusion Hype: Probably the most over-hyped item in the show, and the most expected. If you add to that the presence the Governator (man, [...]
This review covers the main CRM product, I am going to do a review of OnDemand (or at least get the information) later today and tomorrow.
You probably already read the reports of what Oracle has announced for CRM at Oracle OpenWorld 2009 (here is an official Press Release and a link to [...]
I first wrote about collaborative service in 2002 when few Forums vendors existed.
We have seen since the launch of very large and very successful communities, a fair amount of them using Lithium, one the leading vendors for communities. They use a deployment model that helps their customers leverage reputation and analytics. I asked Sanjay [...]
Today’s issue: what to name Social CRM and where to place it within the organization.
Why does it matter? I have been writing and researching the CRM market for a while and have seen the new terms come and go, most of them leaving little in the sense of progress for the CRM industry. My [...]
