Currently viewing the tag: "soccrm"
I had very interesting conversations and strategy sessions with my clients lately, and noticed peculiar things in the market as well — all of them around the same issue: Platforms.
No, I am not talking about the shoes of the 1970s we loved so much, I am talking about the intermediate layer of the cloud [...]
It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010:
You will definitely be able to get an ROI from your Social Media investment Social Media is going to take off You can craft your Social Media strategy and make it stick Your Senior Management [...]
I was thinking of doing a predictions post, really, but then Paul Greenberg came along and wrote up all my predictions and added some better ones. So, instead of filling up the streams with more of the same, I thought of a twist to predictions: I won’t tell you what I [...]
I spent the past four months talking to as many people as I could about Social CRM. I talked to thought leaders, analysts, vendors, consultants, C-level executives, corporate managers and directors — anyone who wanted to talk about it.
We discussed definitions, and models, and strategies and plans. What they are doing, what they want [...]
There is a lot of noise on whether or not Twitter should be used for Business.
On one hand we have examples like ComcastCares, DellOutlet, JetBlue and many others that have been used as case studies.
On the other hand, there is me. I wrote [...]
Well, as usual I am late to break the news.
Salesforce introduced Chatter with great fanfare — and most everyone covered it in detail and analyzed it (Dion Hinchcliffe, Sameer Patel, and Michael Krigsman provided some of my favorite coverage).
[...]
As I wrote in the final part of the Roadmap to SCRM series, we are plunging into an era of community participation.
Communities are so much more than the traditional forum-like model. It is necessary to build good communities to get value and a return on the investment you put into it.
There are plenty [...]
Part 1 – Introduction Part 2.1 – SCRM-E2.0 Pivot Point Part 2.2 – SCRM Business Functions Part 3 – SCRM Rules Layer
We find ourselves now having to decide which channels (remember? Social CRM is adding social [...]
Funny thing happened to me this week.
I attended the Enterprise 2.0 conference in San Francisco and an SCRM conference showed up.
It all started with the keynotes on day one:
Tammy Erickson from nGenera delivered the opening address (she did a great job) talking about the differences between traditional enterprise and Enterprise 2.0: changes [...]
