Currently viewing the tag: "Service"
Before you look away, this is not about Social CRM definitions.
Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM. I want to extend the thought a little bit with a post I have been writing for a couple of weeks now. Paul’s post gave me [...]
If you rush to use Twitter for Customer Service, you will fail.
Twitter is not integrated with enterprise applications.
The lack of out-of-the-box integration capabilities in Twitter mean it lacks the ability to transfer information in either direction. It does not capture the Twitter interaction record, as you would a chat interaction or email thread, [...]
