Currently viewing the tag: "scrm"
You probably heard the many experts telling you to listen and engage with your customers.
Do it! Today!
Get on Twitter!
Get on Facebook!
LISTEN! ENGAGE!
If you just followed the advice you already know that in the long run it just consumes resources for no gain. Sure, you can engage with an upset customer [...]
The story of nGenera could’ve been similar to Divine, Consona, ChinaDotCom, and many others who bought enterprise software applications to put them together and patch a “winning” solution only to find themselves later in life without vision or direction. However, they made two smart decisions and ended up with three interesting [...]
Remember CRM?
That stuff we used to do before Social CRM? The stuff that most people still do and need to continue to improve?
Oracle does. Today they announced three CRM things: Siebel OnDemand release 17 with some clever life sciences complements, additions to the Oracle eBusiness Suite, and the Social Services Suite [...]
I had very interesting conversations and strategy sessions with my clients lately, and noticed peculiar things in the market as well — all of them around the same issue: Platforms.
No, I am not talking about the shoes of the 1970s we loved so much, I am talking about the intermediate layer of the cloud [...]
I write two posts a month exclusively on TheSocialCustomer.com, which I do think is a very interesting community to share all things related to Social Businesses and Social CRM.
When I told you what I was going to focus on for this year I said I wanted to look at the evolving business functions in [...]
On Tuesday January 12th we had discussion on the convergence between SCRM and Enterprise 2.0.
My introduction to the topic summarized what I see as the main issue: SCRM and Enterprise 2.0 are heading in the same direction (customer-centricity), talking about the same issues (engagement), using the same technologies (collaboration), [...]
I am a glutton for punishment, apparently. Not only I have not learned from diving into Social CRM early on, but I am trying the same fate now with Enterprise 2.0.
Why? Convergence.
If you remember, this is one of my key topics for 2010. No, we will not witness convergence between Social [...]
It seems that 2010 is the year where Social Media really takes off; everybody is writing about how in 2010:
You will definitely be able to get an ROI from your Social Media investment Social Media is going to take off You can craft your Social Media strategy and make it stick Your Senior Management [...]
I was thinking of doing a predictions post, really, but then Paul Greenberg came along and wrote up all my predictions and added some better ones. So, instead of filling up the streams with more of the same, I thought of a twist to predictions: I won’t tell you what I [...]
I spent the past four months talking to as many people as I could about Social CRM. I talked to thought leaders, analysts, vendors, consultants, C-level executives, corporate managers and directors — anyone who wanted to talk about it.
We discussed definitions, and models, and strategies and plans. What they are doing, what they want [...]
