Currently viewing the tag: "scrm"
Missed me? Come on, only been a month — OK, promise to not go away for so long again. Scout’s honor.
Part of the reason I was gone so long was the Gartner Social CRM Magic Quadrant (paid subscription necessary) published last Monday. I had to work with clients on the positioning, the arguing [...]
Before we begin, two caveats:
1) When I said I would never write another series I was so sure this would not happen — then, this became too long…
2) Social CRM is not a technology, never will be. This is the vendor complement to The Roadmap to SCRM [...]
What do Ourobouros, Moltke the Elder, and the Battle of Waterloo have to do with Social Media? What is a Community Focus Platoon? How can a path take two opposite directions at the same time? How do Social Business and Moebus Strip compare? How does the game [...]
Lithium (a client, don’t forget to mark that column in your log) acquired Scout Labs (a vendor specializing in Social Media Analytics and not a client). The deal was estimated at around $20MM (not that makes any difference, but am reporting the news here), and is expected to overcome all FTC objections (not that they [...]
I wrote about using analytics to get more value out of communities and how to use analytics to get to know your customers better. However, the more I think about it, the more that I see the accuracy of the analysis as one of the most relevant issues for analytics. Continuing the series [...]
Yesterday, May 5 1020, I presented on how to evolve traditional customer experiences into socially-enhanced customer experiences at Parafest 2010.
Here are the slides, feel free to shoot me an email with any questions or comments.
Para fest 2010 changing the experience
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Parature (not a client, in case you are keeping track of who is and who isn’t) introduced this morning a new product: Parature for Facebook. It is the first in a line of products they say are going to be introduced in the next few months where they port their customer service solution to Social [...]
Yesterday (when I began to write this) Allegiance (a Voice of the Customer – nee Enterprise Feedback Management vendor) announced they were launching their platform to deliver Voice of the Customer functionality via Social Media channels. I saw a demo of SocialVoice last week, and there are some very interesting features.
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Today Attensity – an analytics and eService vendor – announced they were acquiring Biz360 – a community and social media monitoring vendor. Biz360′s main product will be relabeled Attensity 360 and be offered as part of the Attensity portfolio, pricing will be similar to what is available today. Attensity announced earlier this year a partnership [...]
Before you look away, this is not about Social CRM definitions.
Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM. I want to extend the thought a little bit with a post I have been writing for a couple of weeks now. Paul’s post gave me [...]
