Currently viewing the tag: "Marketing"
Twitter is dying.
Here are the symptoms:
Microblogging peaked and began the descent into the trough of disillusionment in Gartner’s 2009 Hype Cycle for emerging technologies Twitter has long suffered unscheduled outages due to architecture, scalability, and now Denial of Service (DoS) attacks. And they lose users each time they are down. Facebook acquired FriendFeed [...]
Did you ever have as goal to make someone fall in love with you?
No decent person would go into a relationship just to make the other party behave in a manner that is not their intention or in their best interest. Couples are not formed as a one-sided relationship, and business relationships aim to [...]
There is no difference between communities and forums.
I had this discussion over twitter a few days ago with a “community expert” who told me that all the knowledge I had in forums could never be applied to communities. There were different things.
Lucky for this person twitter offers the ability to put your foot [...]
Big Brother is everywhere. He knows everything, controls everything.
Does he belong in your communities?
The biggest fear I come across when building communities for clients is the loss of control over the content. What if my competitor comes into my community and spreads lies about my product? What if the people who participate don’t [...]
There is no magic to building communities.
You don’t have to sell your soul to have one, nor do you need to spend countless resources for it. It is a simple 1-2-3 that will provide you with the most valuable information directly from your customers. Want to try?
First, let’s define what we mean by [...]
Loyalty.
One word with so many meanings – right? I hear people talking about customer loyalty as if it were something that just happens. I talk to clients who think that Loyalty is the only goal of business. I even hear the term loyalty being thrown around as if it were the silver bullet that [...]
