Currently viewing the tag: "loyalty"
Feelings cannot be measured.
Lighting cannot be caught in a bottle.
Cold Fusion is (for now) a dream.
The only difference between these three statements is that some people will actually believe that the first one is wrong. They are the ones who will try to measure customer satisfaction or customer loyalty. The same way [...]
You are doing Loyalty the wrong way.
There are two models of loyalty: emotional and intellectual.
Emotional loyalty is when the customer develops feelings about doing business with you and your products, when they absolutely “love” what you do and would not think of doing business with anyone else. Price is not an issue and [...]
You can’t have loyalty without trust.
Sounds simple enough, you can repeat it, you can stand behind it – what does it mean?
If you really want to build customers loyalty among your customers, forget having it as a goal. You shouldn’t even try to improve customer satisfaction. Those metrics don’t reflect the truth behind [...]
Loyalty.
One word with so many meanings – right? I hear people talking about customer loyalty as if it were something that just happens. I talk to clients who think that Loyalty is the only goal of business. I even hear the term loyalty being thrown around as if it were the silver bullet that [...]
To deliver constant satisfaction you have to set high expectations and over-deliver, but more importantly – make sure you have the right customers!
