You probably heard the many experts telling you to listen and engage with your customers.
Do it! Today!
Get on Twitter!
Get on Facebook!
LISTEN! ENGAGE!
If you just followed the advice you already know that in the long run it just consumes resources for no gain. Sure, you can engage with an upset customer [...]
As I wrote in the final part of the Roadmap to SCRM series, we are plunging into an era of community participation.
Communities are so much more than the traditional forum-like model. It is necessary to build good communities to get value and a return on the investment you put into it.
There are plenty [...]
There is no difference between communities and forums.
I had this discussion over twitter a few days ago with a “community expert” who told me that all the knowledge I had in forums could never be applied to communities. There were different things.
Lucky for this person twitter offers the ability to put your foot [...]

