Yesterday (when I began to write this) Allegiance (a Voice of the Customer – nee Enterprise Feedback Management vendor) announced they were launching their platform to deliver Voice of the Customer functionality via Social Media channels. I saw a demo of SocialVoice last week, and there are some very interesting features.
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The story of nGenera could’ve been similar to Divine, Consona, ChinaDotCom, and many others who bought enterprise software applications to put them together and patch a “winning” solution only to find themselves later in life without vision or direction. However, they made two smart decisions and ended up with three interesting [...]
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
I get plenty of Press Releases, News, and Emails from people in the industry. Some of them are converted into Posts, some of them are good enough to know, some of them, well – I won’t tell you how to use Soda Pop to rob a bank, let’s just say that…
Here is a compilation [...]

