Sounds simple enough, you can repeat it, you can stand behind it – what does it mean?
If you really want to build customers loyalty among your customers, forget having it as a goal. You shouldn’t even try to improve customer satisfaction. Those metrics don’t reflect the truth behind [...]
One word with so many meanings – right? I hear people talking about customer loyalty as if it were something that just happens. I talk to clients who think that Loyalty is the only goal of business. I even hear the term loyalty being thrown around as if it were the silver bullet that [...]
