Currently viewing the tag: "CRM"
I am going to get this out of the way right now: I am not a big proponent of Open Source for Enterprise Applications (feel free, the comments section is all yours). I totally believe in the concept of Open Source, I am just not sure of how well it works for mission critical applications. [...]
Before you look away, this is not about Social CRM definitions.
Paul Greenberg wrote a Focus brief earlier this week, comparing Social CRM and Traditional CRM. I want to extend the thought a little bit with a post I have been writing for a couple of weeks now. Paul’s post gave me [...]
You probably heard the many experts telling you to listen and engage with your customers.
Do it! Today!
Get on Twitter!
Get on Facebook!
LISTEN! ENGAGE!
If you just followed the advice you already know that in the long run it just consumes resources for no gain. Sure, you can engage with an upset customer [...]
The story of nGenera could’ve been similar to Divine, Consona, ChinaDotCom, and many others who bought enterprise software applications to put them together and patch a “winning” solution only to find themselves later in life without vision or direction. However, they made two smart decisions and ended up with three interesting [...]
Remember CRM?
That stuff we used to do before Social CRM? The stuff that most people still do and need to continue to improve?
Oracle does. Today they announced three CRM things: Siebel OnDemand release 17 with some clever life sciences complements, additions to the Oracle eBusiness Suite, and the Social Services Suite [...]
Customer Familiarity can be defined in one of two ways: how much a customer knows about a company’s processes or how well a company knows their customers. Although it brings certain issues of loyalty, commitment, and retention with it, how well the customer knows how to do business with the organization only matters when a [...]
In my previous post I discussed one of the main problems of knowledge management: distributed knowledge. I provided three options, of which I prefer the model for Federated Knowledge, to solve the problem. Just like in a federal government, the independence of the states (or knowledge collaborators in this case) makes it easier [...]
I wrote a blog post at TheSocialCustomer.com trying to define what a Social Business is. I am quite certain I am far from done with the definition, but there is one part in the post that I want to expand a little bit more: customers’ expectations.
I wrote that for a Social Business [...]
I had very interesting conversations and strategy sessions with my clients lately, and noticed peculiar things in the market as well — all of them around the same issue: Platforms.
No, I am not talking about the shoes of the 1970s we loved so much, I am talking about the intermediate layer of the cloud [...]
I write two posts a month exclusively on TheSocialCustomer.com, which I do think is a very interesting community to share all things related to Social Businesses and Social CRM.
When I told you what I was going to focus on for this year I said I wanted to look at the evolving business functions in [...]
