Currently viewing the tag: "community"
Part 1 – Introduction Part 2.1 – Pivot Point Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in [...]
As promised, I’ve decided to share (and test) my next three rules of social media marketing, as a follow on to my last post.
These are loosely inspired by the “immutable laws” from Ries and Trout, and are based on some of the models my
I first wrote about collaborative service in 2002 when few Forums vendors existed.
We have seen since the launch of very large and very successful communities, a fair amount of them using Lithium, one the leading vendors for communities. They use a deployment model that helps their customers leverage reputation and analytics. I asked Sanjay [...]
On Tuesday October 6th 2009 Helpstream announced a new module for their Social CRM Product: Social Marketing. I had a briefing with Bob Warfield (CEO) and Bill Odell (VP of Marketing) to understand better what the new offer is all about, and how it moves the company closer to [...]
Disclosure: I don’t have any relationship with Lithium other than I like their product and how they are taking it to market. This is not a sponsored post and this information is from my notes and not from Lithium.
If you don’t know Lithium, they are one of the market [...]
This is a response to a tweet I received this morning from @fuzedigital asking the question “Do you think KBs with editorially controlled content still serve a purpose in a social networked world?”.
Some time ago my stance would have been to NOT provide editing for network-created content.
The idea of [...]
It’s time to formalize your role as community manager.
You have several communities in your life already. The different aspects of your life before have now become online communities. In my case, my professional network has moved to LinkedIn, my family and friends to Facebook, and my daily routines to Twitter. I also frequent blogs, [...]
Are you organizing people the right way?
I read a post from @TheBrandBuilder where he talked about dropping the word followers from Twitter, replacing it with something else. He made the point that it is not about leading, it is about creating a community. I read a post from
Censoring your community will kill it.
There are many organizations that would like to “implement” communities for their products or services. The purported benefits of great Word-of-Mouth advertising and the likelihood of collecting valuable feedback seem too attractive. At the same time, they fret over the incorrect message or information being posted to their community [...]
Three Reasons Comment Moderation is Wrong (and one why it works)
Moderating comments is interrupting a conversation.
If you are running an age-appropriate blog and want to ensure that the comments are kept in line with the law, you may have a case.
The idea behind a blog is to spark the imagination of the reader, get them engaged, have them contribute. That the community and [...]