Currently viewing the tag: "Communities"
(this is a cross-post of a short post I wrote for Ciboodle, a client, to introduce a research white paper I wrote)
I recently wrote an article about what an Experience Continuum is –published at MyCustomer.com – and how organizations can go about adopting the model.
It is not as simple as [...]
Intriguing title, right? Promise, there is a method to the madness… stay tuned.
One of my clients (Ciboodle – officially known as Sword-Ciboodle) launched their community platform yesterday (Ciboodle Crowd). You can read more about it and watch a video here.
That is the “official press-release” part of this post — but it [...]
I had to write this short post, I just had to…
You are probably as tired as I am of seeing the tweets from people you follow (or used to follow in some cases) asking you to click their link so they can show their influence in the dumbest project since SXSW voting (I was [...]
Missed me? Come on, only been a month — OK, promise to not go away for so long again. Scout’s honor.
Part of the reason I was gone so long was the Gartner Social CRM Magic Quadrant (paid subscription necessary) published last Monday. I had to work with clients on the positioning, the arguing [...]
Before we begin, two caveats:
1) When I said I would never write another series I was so sure this would not happen — then, this became too long…
2) Social CRM is not a technology, never will be. This is the vendor complement to The Roadmap to SCRM [...]
What do Ourobouros, Moltke the Elder, and the Battle of Waterloo have to do with Social Media? What is a Community Focus Platoon? How can a path take two opposite directions at the same time? How do Social Business and Moebus Strip compare? How does the game [...]
Lithium (a client, don’t forget to mark that column in your log) acquired Scout Labs (a vendor specializing in Social Media Analytics and not a client). The deal was estimated at around $20MM (not that makes any difference, but am reporting the news here), and is expected to overcome all FTC objections (not that they [...]
I wrote about using analytics to get more value out of communities and how to use analytics to get to know your customers better. However, the more I think about it, the more that I see the accuracy of the analysis as one of the most relevant issues for analytics. Continuing the series [...]
You probably heard the many experts telling you to listen and engage with your customers.
Do it! Today!
Get on Twitter!
Get on Facebook!
LISTEN! ENGAGE!
If you just followed the advice you already know that in the long run it just consumes resources for no gain. Sure, you can engage with an upset customer [...]
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
