I am a glutton for punishment, apparently. Not only I have not learned from diving into Social CRM early on, but I am trying the same fate now with Enterprise 2.0.
Why? Convergence.
If you remember, this is one of my key topics for 2010. No, we will not witness convergence between Social [...]
There is a lot of noise on whether or not Twitter should be used for Business.
On one hand we have examples like ComcastCares, DellOutlet, JetBlue and many others that have been used as case studies.
On the other hand, there is me. I wrote [...]
Earlier this week I moderated an SCRM panel for the CIO and IT Executives of the Bay Area meetup group. We covered all sort of topics in 90-minutes (there is link to the video at the end), and here is my summary.
First, the level of people in the panel was exceptional: Chris Carfi , [...]
Fifty percent of CRM Projects Fail.
Thirty Five Percent of all IT Projects Fail.
Do you know why? Asuret does.
You probably read Michael Krigsman column on ZDNet dealing with failure. If you can say this without smiling, he knows how to fail. He also knows how to prevent it. His company is [...]

