I wrote a blog post at TheSocialCustomer.com trying to define what a Social Business is. I am quite certain I am far from done with the definition, but there is one part in the post that I want to expand a little bit more: customers’ expectations.
One word with so many meanings – right? I hear people talking about customer loyalty as if it were something that just happens. I talk to clients who think that Loyalty is the only goal of business. I even hear the term loyalty being thrown around as if it were the silver bullet that [...]
