Currently viewing the tag: "Attensity"
Lithium (a client, don’t forget to mark that column in your log) acquired Scout Labs (a vendor specializing in Social Media Analytics and not a client). The deal was estimated at around $20MM (not that makes any difference, but am reporting the news here), and is expected to overcome all FTC objections (not that they [...]
I wrote about using analytics to get more value out of communities and how to use analytics to get to know your customers better. However, the more I think about it, the more that I see the accuracy of the analysis as one of the most relevant issues for analytics. Continuing the series [...]
Today Attensity – an analytics and eService vendor – announced they were acquiring Biz360 – a community and social media monitoring vendor. Biz360′s main product will be relabeled Attensity 360 and be offered as part of the Attensity portfolio, pricing will be similar to what is available today. Attensity announced earlier this year a partnership [...]
Customer Familiarity can be defined in one of two ways: how much a customer knows about a company’s processes or how well a company knows their customers. Although it brings certain issues of loyalty, commitment, and retention with it, how well the customer knows how to do business with the organization only matters when a [...]
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
