Currently viewing the tag: "Analytics"
Before we begin, two caveats:
1) When I said I would never write another series I was so sure this would not happen — then, this became too long…
2) Social CRM is not a technology, never will be. This is the vendor complement to The Roadmap to SCRM [...]
Lithium (a client, don’t forget to mark that column in your log) acquired Scout Labs (a vendor specializing in Social Media Analytics and not a client). The deal was estimated at around $20MM (not that makes any difference, but am reporting the news here), and is expected to overcome all FTC objections (not that they [...]
I wrote about using analytics to get more value out of communities and how to use analytics to get to know your customers better. However, the more I think about it, the more that I see the accuracy of the analysis as one of the most relevant issues for analytics. Continuing the series [...]
Today Attensity – an analytics and eService vendor – announced they were acquiring Biz360 – a community and social media monitoring vendor. Biz360′s main product will be relabeled Attensity 360 and be offered as part of the Attensity portfolio, pricing will be similar to what is available today. Attensity announced earlier this year a partnership [...]
Isn’t there some sense of irony that the largest analytics company in the world, with the most products and the highest scalable solutions (yeah, go ahead and tell me about better, larger, cuter companies in the comments) had not even entered the Social Media world until now? After all, we are talking about a ready-made [...]
Customer Familiarity can be defined in one of two ways: how much a customer knows about a company’s processes or how well a company knows their customers. Although it brings certain issues of loyalty, commitment, and retention with it, how well the customer knows how to do business with the organization only matters when a [...]
I had an interesting day today following the live-tweets from the SAS Inside Intelligence Analyst Event. There were some very interesting tweets that came along, like this one from Ray Wang (Enterprise Analyst with the Altimeter Group, and the most prolific tweeter for the event with around 15% of the total [...]
The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From the structured social networks (e.g. Facebook and Twitter) to company-owned or company-sponsored communities used for support, sales prospecting, or research and development, through communities used internally for collaboration between workers – communities are showing up [...]
When I was a Gartner analyst I owned the eService magic quadrant. The process was quite arduous; worse part was listening to vendors hype their offerings. No vendor was quite good at it, but SAP did a poor job of explaining and showcasing what they had and their marketing message was a mess, often failed [...]
At the end of the year I work on my wrap-up for the year, and prepare for the year ahead.
I go through my notes from conversations, oft-forgotten “blogs that I must read”, books, and everything else that has a tangential effect into my research for next year. I end up with my “predictions” for [...]
