Yesterday (when I began to write this) Allegiance (a Voice of the Customer – nee Enterprise Feedback Management vendor) announced they were launching their platform to deliver Voice of the Customer functionality via Social Media channels. I saw a demo of SocialVoice last week, and there are some very interesting features.
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Part 1 – Introduction Part 2.1 – Pivot Point Part 2.2 – Business Functions
It is important to recap a couple of things that we said before:
The SCRM Strategy is composed of multiple sub-strategies, some of which you may already have in [...]
Cloud computing and social business enablement are more closely linked than most people realize. The success of one will likely increase the likelihood of success of the other.
First part is available here for your review.
This was supposed to be part 2.0 but an exchange in the comments section to part one convinced me that I was assuming a lot of things were known when in reality they may not be known. So, instead of 2.0 this [...]
I had to let some time go by between the latest definition controversy and this post so I could say that this is not about definitions. Those are done.
This is about how a business undertakes the road to becoming a social business while dealing with customers (fine, how does a business [...]

