Comments on: Why Chatter Matters

By: crm intelligence & strategy @crm intelligence & strategy

crm intelligence & strategy @crm intelligence & strategy — Thu, 18 Feb 2010 11:13:38 +0000

[...] see the progress that Chatter had made since the announcement at Dreamforce 2009. If you recall, I thought it was interesting from the platform perspective – not as an [...]

By: crm intelligence & strategy @crm intelligence & strategy

crm intelligence & strategy @crm intelligence & strategy — Mon, 08 Feb 2010 08:37:53 +0000

[...] wrote about Chatter back in November, and Genesys couple of weeks ago — and in both I expressed my firm belief [...]

By: crm intelligence & strategy @crm intelligence & strategy

crm intelligence & strategy @crm intelligence & strategy — Mon, 01 Feb 2010 08:09:45 +0000

[...] as cloud-applications. Salesforce gets it now, as they’ve shown when they released Chatter as part of the PaaS and linked to Service Cloud 2 and other Force.com applications. And Genesys [...]

By: Twitted by marc_c_mandel

Twitted by marc_c_mandel — Tue, 24 Nov 2009 04:23:13 +0000

[...] This post was Twitted by marc_c_mandel [...]

By: Esteban Kolsky

Esteban Kolsky — Mon, 23 Nov 2009 20:54:26 +0000

Dan,

that is an interesting comment. i think that the short-term benefit would be more licenses, but in the long-run the platform becomes the key component here. licenses change meaning when you can rent the platform, much more interesting business model.

thanks
esteban

By: Esteban Kolsky

Esteban Kolsky — Mon, 23 Nov 2009 20:11:46 +0000

John,

Once a troublemaker, always one I guess. That is a great idea, but I not very certain that is implementable… right?

However, being able to work in a joint manner with your partners – even work the negotiations via social media for a deal with a vendor. Now, those are interesting ideas I can sink my teeth into…

Thanks for the read
Esteban

By: Dan Ziman

Dan Ziman — Mon, 23 Nov 2009 18:51:51 +0000

Nice summary, Estaban. I agree with your overall assessment that there’s nothing technologically overwhelming here.
My thoughts…there’s one key aspect to why this is so important to SF.com and particularly *their* salesforce…This will help sell more SF.com licenses. For examples, those ops, marketing, and product management folks that normally would be involved in email strings will now want to be part of the internal (chatter) conversation, and able to be closer to the account detail.
In almost every enterprise deal or large customer support issue, there’s a tremendous amount of internal information discussed, exchanged, and executed. If that conversation gets moved from email to inside SF.com, it will not only cement the usage of sf.com, but sell more licenses. And, hence, as the CRM market grows, sf.com might claim a better percentage.
Also, very interesting that Benioff never used the term – Social CRM – in his keynote. Why? ‘Cause what sf.com launched is what Oracle refers to as Social CRM — Internal sales collaboration.

By: John Ragsdale

John Ragsdale — Mon, 23 Nov 2009 16:09:17 +0000

If I am able to understand the business value within the marketing speak of the announcement, the interesting part to me would be adding social aspects, including increased transparency, to standard customer facing workflow objects. Like asking friends (and competitors) to comment on a pending sales quote. Now THAT could be interesting. .-= John Ragsdale´s last blog ..Trends Impacting Technology Services: Please Weigh In! =-.

By: The biggest things last week: Foursquare and Salesforce | Geek News and Musings

Mon, 23 Nov 2009 02:20:15 +0000

[...] Esteban Kolsky writes “Why Chatter Matters.” 2. ZDNet’s Dion Hinchcliffe: Salesforce Chatter: Social Operating Systems emerge on the IT stage. [...]

By: The biggest things last week: Foursquare and Salesforce » Ecommerce Blog

The biggest things last week: Foursquare and Salesforce » Ecommerce Blog — Sun, 22 Nov 2009 23:33:00 +0000

[...] Esteban Kolsky writes “Why Chatter Matters.” 2. ZDNet’s Dion Hinchcliffe: Salesforce Chatter: [...]