Comments on: What if RightNow Was Just One of Us? (and Why That is Good) http://estebankolsky.com/2009/10/what-if-rightnow-was-just-one-of-us-and-why-that-is-good/ the blog! Tue, 08 May 2012 12:04:54 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jesus Hoyos http://estebankolsky.com/2009/10/what-if-rightnow-was-just-one-of-us-and-why-that-is-good/#comment-703 Jesus Hoyos Thu, 29 Oct 2009 22:53:35 +0000 http://www.estebankolsky.com/?p=742#comment-703 Esteban, re your questions ...Should they have produced a framework and proclaimed it “ready”? Is this for SCRM as I say? We are not ready for a final SCRM or Social Business framework, it is still evolving but I think you need 3 main areas to start with: 1) listen to customers via analytics and social media monitoring tools, 2) come up with a plan to establish SCRM based on the findings, monitor conversations and measure some metrics (this includes outposts in any social channels and your own communities), and last, 3)figure out a way to convert the conversations into transactions, this means that you need to have your CRM processes in place to make sure you capture ideas, leads, cases, orders, etc... .-= Jesus Hoyos´s last blog ..<a href="http://feedproxy.google.com/~r/typepad/mzuS/~3/AX1-bcxhEws/la-comunidad-en-twitter-de-social-crm-scrm.html" rel="nofollow">La comunidad en Twitter de Social CRM #scrm #smlatam #crmlatam</a> =-. Esteban, re your questions …Should they have produced a framework and proclaimed it “ready”? Is this for SCRM as I say?

We are not ready for a final SCRM or Social Business framework, it is still evolving but I think you need 3 main areas to start with: 1) listen to customers via analytics and social media monitoring tools, 2) come up with a plan to establish SCRM based on the findings, monitor conversations and measure some metrics (this includes outposts in any social channels and your own communities), and last, 3)figure out a way to convert the conversations into transactions, this means that you need to have your CRM processes in place to make sure you capture ideas, leads, cases, orders, etc…
.-= Jesus Hoyos´s last blog ..La comunidad en Twitter de Social CRM #scrm #smlatam #crmlatam =-.

]]> By: uberVU - social comments http://estebankolsky.com/2009/10/what-if-rightnow-was-just-one-of-us-and-why-that-is-good/#comment-702 uberVU - social comments Thu, 29 Oct 2009 18:37:12 +0000 http://www.estebankolsky.com/?p=742#comment-702 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by ekolsky: Posted: What if RightNow Was Just One of Us? (and Why That is Good) (first of two posts) http://bit.ly/2WP80r #SCRM #CRM #CX... Social comments and analytics for this post…

This post was mentioned on Twitter by ekolsky: Posted: What if RightNow Was Just One of Us? (and Why That is Good) (first of two posts) http://bit.ly/2WP80r #SCRM #CRM #CX…

]]> By: Tweets that mention What if RightNow Was Just One of Us? (and Why That is Good) @ crm intelligence & strategy -- Topsy.com http://estebankolsky.com/2009/10/what-if-rightnow-was-just-one-of-us-and-why-that-is-good/#comment-701 Tweets that mention What if RightNow Was Just One of Us? (and Why That is Good) @ crm intelligence & strategy -- Topsy.com Thu, 29 Oct 2009 17:44:39 +0000 http://www.estebankolsky.com/?p=742#comment-701 [...] This post was mentioned on Twitter by Esteban Kolsky, Merlyn Gordon. Merlyn Gordon said: RT @ekolsky: Posted: What if RightNow Was Just One of Us? (and Why That is Good) (first of two posts) http://bit.ly/2WP80r #SCRM #CRM #CX [...] [...] This post was mentioned on Twitter by Esteban Kolsky, Merlyn Gordon. Merlyn Gordon said: RT @ekolsky: Posted: What if RightNow Was Just One of Us? (and Why That is Good) (first of two posts) http://bit.ly/2WP80r #SCRM #CRM #CX [...]

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