Thanks for this. Trust me, I am trying to work with that. Has always been the bane of my existence, end-users (especially large) and their legal departments are missing out on this openness and transparency revolution we are experiencing. I am working with a couple of them, moving forward as good as I can.

Thanks
Esteban

PS – problem is not telling the story, but adding details that would make it interesting (metrics, secrets, etc.). what i am trying to avoid is to become a mouthpiece for a vendor case study that has already been published and does not tell us anything new. eternal problem with involving customers.

thks for this. i have been always concerned that this (SCRM) debate seems to be monopolized by ‘consultants’ and ‘experts’ and it is good to have vendor speak.

next – how about a large customer interview?